Thank You For Visiting Swiss Cellars!

Take a few moments to surf our site and learn about our product selection. We are sure you will enjoy reading about great wines from a small country. And please remember that Swiss products are world-famous for their highest quality.

Besides our Swiss beers and distilled spirits, Swiss Cellars has been busy diversifying its portfolio beyond Swiss wines. We now have a fine selection of over 500 French, Italian, Spanish, Portuguese, German, Austrian, Hungarian, Greek, American, Argentinean, Chilean, Uruguayan, Australian, and New Zealander wines, including a line of organic wines from France, Italy, and Spain, as well as fine French liqueurs, brandies, and apple ciders, many of which are imported directly.

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Swiss Cellars
2021 Wine List

View our selection of new imports and exciting varieties for 2021 – download our PDF Catalog to read, share or print it out.

Distribution Information

We currently distribute our Swiss wines in Arkansas, California, Illinois, Massachusetts, Nevada, New Jersey, New York, and Wisconsin, and our beers and eaux-de-vie in Illinois, New York, and Wisconsin. If you live in another state and would like to get any of our products, make sure to contact us. Shipping is possible to many states (but not all due to restrictive regulations).

Please contact us for more information and pricing. We work with retailers who ship inter-state. We will gladly inform you about the shipping options.

Our Mission

To become the leading importer and distributor of quality Swiss wines, beer, and eaux-de-vie in North America, and to become a leading alcohol distributor in Wisconsin, our home base. To achieve these ambitious goals, we will focus on delivering total customer satisfaction through exceptional service and a limited portfolio of unique, high-quality products.

Company Profile

Swiss Cellars, a business of Nouveau Ventures, LLC, was established in Madison, Wisconsin, in the spring of 2003 by a recent graduate in Entrepreneurship from the University of Wisconsin-Madison MBA program. The founder of the company spent several months studying the market for Swiss wines, the logistics requirements, and alcohol regulations. He also organized several tastings with potential customers to obtain real feedback on the wines.

The founder is an immigrant from Switzerland. He came to Wisconsin for his graduate degree and remained in the US afterward. Although not a wine professional by background, the founder grew up in the heart of one of the most famous Swiss wine regions and is no stranger to the Swiss wine industry. He has personally known some of our suppliers since his childhood and knows that they are reliable and take great pride in consistently delivering excellent wines year after year.

Swiss Wines

The US market for Swiss wines is growing as more and more consumers become exposed to them. Wine writers and magazines are starting to notice their presence in the market as national distribution, while still limited, is growing. At this time, our wines are available in the following states: Arkansas, California, Illinois, Massachusetts, Nevada, New Jersey, New York, and Wisconsin.

While Swiss beverages are the core of our business, we import and distribute wines, and to a limited extent spirit, liqueurs, and beers, from many other countries.

Based on our origins, our focus for the first four years of the business has been on European wines, and we now boast a very attractive selection of French and Italian wines, while still developing our European offerings. At the same time, we are expanding our portfolio of New World wines, with an emphasis on domestic and South American wines.